Social, environmental, financial. It’s your company’s triple bottom line (TBL). And it’s not just a thing in the boilerplate of corporate press releases. You and your company make a point to do business in a way that actually supports the TBL. But are your vendors and partners also tracking to that trinity of full cost accounting?
At Allmade, we believe that companies and organizations — small and large — want to be good citizens for their local and global communities without being self-righteous and annoying. We know the work of improving the world around us is not big and showy, it’s humble and consistent. Much like our t-shirt.
So, what does a t-shirt company like ours have to do with being a good steward? We get that you want a quality t-shirt to add your logo or brand to, hand out at tradeshows, hang in a storefront, or sell at retail. But those shirts you’re currently handing out are straight out of the old school business culture where the cost of cheap goods (toxic chemicals, inhumane manufacturing and a supply chain that stretches around the globe) is celebrated in closed boardrooms filled with fat cats and their cigar smoke.
That’s not us. Allmade has its roots in the punk music scene, where a great t-shirt was simultaneously cherished and worn daily until it went to tatters. We combined punk sensibilities with our expertise in screen printing and added a healthy dose of Pacific Northwest environmentalism and made the Allmade t-shirt.
But you don’t need to have tattoos and lumberjack beard to appreciate an Allmade shirt. Here are four reasons marketers who have the TBL in mind are asking for Allmade shirts by name.
You know where your shirt is made
No big deal, right? Well, not exactly.
Our t-shirts aren’t mass produced like the other guys. We ensure our t-shirts aren’t made in exploitative factories from materials that require tons of toxic fuel to ship. We’re committed to ensuring our manufacturers—the people, the real people, with real lives—are making a decent wage that allows them to meet their basic needs.
We’re also very choosy about where we source our materials. The fiber for our signature tri-blend t-shirts is spun in the U.S., the fabric is shipped to Haiti for manufacturing and then those shirts come back to us. It’s a short loop. We’re disrupting the fast fashion supply chain because we’re out to do nothing short of change an industry.
Your shirts are made of high-integrity, environmentally conscious materials
Not to get too nerdy, but we are stoked on how our shirts are made. And that’s from three kinds of fiber: organic, U.S.-grown cotton, recycled polyester, and TENCEL™ Modal. We use organic, non-GMO, cotton grown in the Southern United States and we’ve reduced the cotton content of our tri-blend shirt to 25 percent to minimize the effects of cotton farming. By keeping the ingredients simplified we keep waste and shipping costs down, we don’t have to rely on faraway or harmful sources, and we can still make a t-shirt that’s comfortable while also being durable.
Sure, we can talk about low-impact fibers all day long, but what makes our t-shirts rule is that they make you feel good —in a “we’re doing the right thing” kind of way, but also in a “this is the softest damn t-shirt I’ve ever worn in my life” kind of way.
We provide resources and vocational skills to orphans in Haiti
This isn’t some made-up, fake-baked corporate brand language to make us and our customers feel good. This is the real deal. We partner with the Global Orphan Project, an organization that helps fight generational poverty in Haiti. LIFE, the Haitian facility where our shirts are produced, is among a number of ventures the GO Project has developed to create dignified work that keeps families together. They pay workers three to four times the going rate for similar jobs — that kind of differential helps meet the basic needs of a Haitian household. This is why we employ people in Haiti. Rather than supporting a race to the bottom by manufacturing cheap shirts with cheap labor, we’re raising the bar. It makes us proud that we can help make a difference in a kid’s life and we sleep better at night.
Wearing one of our t-shirts is an extension of your own corporate culture
It’s one thing to talk the talk, but when the (ahem) rubber meets the road, many companies and organizations truly want to do what’s best for their community. They want to have a strong set of values to live and do business by and have a healthy, caring culture.
Working with us and using our product lets you demonstrate those values. We know it’s not easy adding new values, building the foundation to a new culture, or getting buy-in from skeptical executives (we can see the eye rolls right about now). We know this because we built our own company without any B.S., without compromising our own values, and with a strong vision to do better.
By buying something simple like a t-shirt from us, you’re making a statement, one that says: “We believe in doing the right thing.” Is merely wearing or selling our t-shirts going to make your triple-bottom-line? Of course not. Will it help get you or keep you on that path? Absolutely.