We often get asked the question, “How can I spread the word about Allmade in my hometown?”
Jason Parke, the CEO of The Greek Corner, found a pretty incredible way to do this. The Greek Corner recently moved into a new building, so in combination with their ribbon cutting event, he took this as an opportunity to tell his customers and supporters not only the background of Allmade, but also about his life changing experience in Haiti and why he is passionate and motivated to create a better tomorrow.
I was lucky enough to be able to travel to Springfield and share this exciting event with The Greek Corner crew.
After the Press Release, I was able to meet with Jason to ask him a few questions.
Jason, what made you decide to have Allmade be the focus for your Press Release?
I made a conscious decision to combine the Allmade Press Release with our Open House celebrating our new building. In order to create the biggest impact possible, I took advantage of the local Chamber of Commerce Ribbon Cutting event. As part of their Ambassador Program, the Chamber typically sends quite a few influential people from our community to these events. This would give us the opportunity to share our story to as many people as possible. We also let each person individually print their own Allmade t-shirt to take home so they could experience the softness and quality. I truly feel people will wear this shirt after the event and become a Brand Ambassador for The Greek Corner and Allmade.
How has Allmade affected your business?
People are seeing that we are wanting to make a difference in this community and the world around us.
What is the best way that you have found to help customers understand the story of Allmade?
It’s a long story, but I continue to tell it. I think there was one huge factor in the success of getting media to the Press Release. There is so much bad stuff going on locally and around the world. People are dying to hear something good going on. Whether it’s a large or small contribution, people want to be apart of it. Let’s let them be a part of this story.
We also have installed a TV behind our receptionist. It continuously loops all day playing our Allmade video recorded while in Haiti. This puts the brand at the front of mind when customers enter the building.
Have new customers or locals come in interested in purchasing Allmade since the Press Release?
We had quite a bit of interest in people wanting the shirts we printed for the event that said “This Shirt Changes Lives”. We gave them away for free, but asked for a $10 donation that we will be given to the Global Orphan Project.
We have not seen an increase in sales of Allmade since the Press Release, however I have personally heard from many people saying they have seen and heard about the event on the News, Social Media and through other people. We may not see the benefit yet, but groundwork is definitely being laid for the future.
Why did you go to Haiti?
I was asked. It doesn’t matter the circumstance, no one ever says yes to the question never asked. I have heard the story, but wanted to see if and how we could contribute to make a difference.
How did the trip to Haiti affect your life?
We live in an Instant Gratification Society. We don’t think about who makes/produces what we want and we don’t care about what it takes to get it. We just want it cheap and we want it now. I saw the effects of extreme poverty unlike anything we experience in the United States. Families can’t afford to keep their kids, so they are orphaned. Allmade is making the conscious effort to truly “Make it Better.”
They are paying the “Makers” a living wage allowing two things to happen: Parents are making enough money to keep their families together. People are making enough money pursue their dreams. They won’t be stuck in poverty working in sweatshops their entire lives. They are changing family trees in Haiti for generations upon generations to come allowing people to improve their lives in ways never conceivable.
Having seen the Orphans left behind and the opportunity being given to the people working in the LIFE Facility, it changed my life. I’ve always taken satisfaction in knowing I’m providing a living for the people here are The Greek Corner. After my trip to Haiti, I left with the attitude that our four walls just expanded. We have the opportunity and ability to help these people and we are going to do whatever it takes to make this happen. This product is a simple t-shirt but this shirt is changing real lives.
What was your biggest takeaway from your Haiti trip?
I don’t know if I can tell you just one thing. The two biggest takeaways were 1. Seeing the awesome things Allmade and Global Orphan Project are doing and 2. Spending time with the kids.
I have pictures from the trip but the second I realized we can help these people provide for their families for generations to come and the instant connection I had with the kids, I didn’t need those pictures. Those moments in time will forever stay in my brain.
Jason and The Greek Corner team proved that one event can create waves and help us break the cycle. Together, we can create a better tomorrow, one t-shirt at a time.
Links to Press Release:
If you are interested in organizing a Press Release, please email firstname.lastname@example.org and our team would be happy to help you with this.