On January 21st, 2018 I was at the LAX Airport, sitting in the Alaska Airlines lounge. We were coming off an amazing Long Beach ISS trade show, had just added 30 new Allmade customers, and the shirt story had gone over better than we had hoped. Across from me was Justin and his crew from Oklahoma Shirt Co. One year earlier we had met in the same spot at the same after the ISS show, so a few months prior we had tentatively set this date to meet again. We were talking about Allmade and how it could or could not fit in with Oklahoma was doing. Justin was asking how many people Allmade had on board, how many shirts were moving, and who was leading the charge. As I started to drop some numbers on him his interest began to peak. You know, he said, “this industry is pretty competitive (friendly and not.) What if you did some type of competition with an award that you gave out at this show next year for those who moved the most volume. I bet that would motivate some shops and help you get more volume. I know we would be in it to win it.” Thus the idea for the “2018, Race To Better” was born.
The Race to Better!
We decided to call it a Race instead of a competition because though races are competitive, they also involve teams and many times do amazing things like raising money to cure cancer :)
What Are We Racing For?
The goal of the race is to track and drive volume for Allmade. The impact we have is incredible. Here is are some numbers a Allmade® customer asked me to do some rough math on for if they were able to help us move 30,000 shirts.
What Does 30,000 Shirts Do?
Keep in mind this is my back of the envelope math. Live’s changed, water bottles recycled, and chemicals not used from better t-shirts made/sold and worn.
Lives: How many employees in Haiti would 30,000 shirts positively impact? We have done some rough math, each living wage job supports about 8 people in Haiti. Additionally each 5 living wage jobs creates supportive employment (transportation, food, healthcare) for 3 other people. *We of course do not know if these are living wages, but overall Haiti has 80%+ unemployment so jobs do matter.* Each team of approximately 20 sews between 2400-3000 shirts a day. So 2500/20/8.6 (3/5) = 14.5 shirts offers a better life for a day in Haiti. So an order of that size would be 2069 days or almost 6 lives changed for a year in Haiti (the size of a small family, for 1 year!)
Water bottles: Each shirt uses approx 6 recycled water bottles, 30,000 shirts would take 180,000 water bottles from the land fill!! WOW! HUGE impact!
Chemicals: About 1/3rd of a cotton shirt’s weight is made of of chemicals, so if we are using a XL shirt which is approx 1 sq/yrd of fabric and that fabric weights 4.6 ounces per sq yard, that is approximately 1.4 ounces of chemicals in that shirt. Let's say by using recycled poly, organic cotton, and modal (which has 6% of the environmental impact as chemical cotton) we only 60-70% of that (we estimate it is a lot more but there are still some chemistry used in the process) That would be 1 ounce per shirt. For 30,000 shirts that is 30,000 ounces which is just under 1875 lbs. So it is just shy of 1 ton of chemicals not being used, disposed of, washed, or worn!
6 lives changed! 180,000 water bottles not going in oceans or land fills! 1 ton of chemicals not being used or worn by PEOPLE! That’s why Allmaders!
How the Race Works
Individuals: For this challenge, 1 shirt sold = 1 point collected.
- Points can be put towards trips.
- 10,000 points can be exchanged for an all-expense paid trip to Haiti.
- Or, you can keep saving until you reach 25,000 points, which can be exchanged for an all-expense paid trip to Portugal. Reach 35,000 points and join us on both trips.
- The next threshold beyond that may involve hula dancing and a lei.
Teams: Most Shirts Sold Overall
The #1 shop overall, aside from the honor of being #1 and supporting the most living wage jobs, will be given the choice to eith:
a) Join us to ISS Long Beach in January of 2019 (all-expenses paid, up to 6 team members)
b) name an Allmade color or
c) have a video feature of their shop.
The #2 shop may choose from what remains after the #1 shop has made their selection. The #3 shop will enjoy what remains.
The #1 Manual shop will get it’s choice of a, b, or c.
How are we doing to goal?
Each month our goal changes and overall we can use your support. Here is how we we are doing in May a little more than half way through the month.
Who is leading:
Full results, YTD: Maui Screen Printing, Synergy Media, 320 Ink.
Top 3 Manual shops YTD: Pirate Ninja Print Shop, Hands On Originals, and Threadbare Print Shop.
Get out and run, make an impact with every shirt you imprint, and help us make it better!
If you want to learn more about our production goals and the race, you can view the Q1 early access member update and official Race To Better document here. Feel free to email us at firstname.lastname@example.org if you have any questions. To sign up to become an Allmade wholesaler head on over to our wholesale page.