If I had to choose one word to describe Allmade, it would be….wait how do you choose one? Explaining what we do at Allmade can be tough because there is so much to talk about in so little time. Generally you don’t have 30 minutes or more to explain it all to your audience, right? So how do you pick and choose what to explain and to who? Who will care? Who will listen? At what point will they tune out?
Personally, I get so excited that I spill the beans all at once in one very long sentence, not pausing even for a moment to take a breath. It’s much like this, “We are helping humanity and the environment by recycling 6 water bottles, creating living wage jobs, reducing the chemicals and water used in the creation of a t-shirt, and keeping families together and children out of orphanages”. Wait I’m sorry, what? Yes, we are doing all of those things, but what a cluster and a lot for someone to swallow, not to mention understand. My brain is hurting just thinking about it.
Let’s go through some ideas on how to make this easier.
Know Your Audience. This is KEY!
I am sure you hear this all the time, but in everything you do, know your audience. Can you imagine taking a 3 year old to see Hamlet? They would see funny hair and weird robes and would leave with no understanding of what just happened.
For starters, dissect your thoughts into a few categories to make it easier to determine what direction your conversation should go and to help you quickly make this decision based on who you are in front of. For Allmade, let’s go with 1. Environment and 2. Humanity
Next, determine whether your audience cares more about the Environment or Humanity? Yes, they are both important but you are trying not to overwhelm them, so let’s slow down here. You can always choose one and if they are still interested, spill the beans.
Help Them Visualize.
This isn’t fiction. These are real lives being affected. Pictures and videos help people understand that this is all very real. Show them pictures of bottles being recycled. Videos of orphans with the sounds of their laughter; these are kids who have nothing but are still living life to its fullest. Pictures of the pristine factory in Haiti where the t-shirts are made, proving that sweatshops are not supported or practiced by Allmade. Photos of plastic pollution that consumes our oceans. The options are unlimited. Get creative. Help them write the story for themselves.
We have a plethora of photos and videos that we would love for you to use to continue to help us share this story. If you have your own, those personal experiences can create even more of an influence.
Another way to keep your audience engaged is to share some quick stats to add some context to what you’re talking about.
Allmade as a whole has; Conserved 450 million gallons of water. Avoided using 87,000 pounds of chemicals. Repurposed over 5 million water bottles. Helped create over 50 living wage jobs.
All of this is incredible and we couldn’t do it without the support of the generous humans around the world who have helped us get here.
Now, wouldn’t it be cool for you to know what piece of those numbers you personally have generated? Are you ready to find out how you can calculate your numbers?
I introduce to you, the Allmade Impact Calculator. Are you pumped...because we are!
Relating this to what you have done can make a huge difference not only to you, but to your audience. You can share your results and be proud of what you have done. You can also help them understand what they can do to change real lives, all by supporting a t-shirt.
Create an Elevator Pitch.
All of these ideas above are great if you already know that you are going to have even a short timeframe to talk to someone. The real challenge then is figuring out what you are going to say in passing or at a cocktail party to make someone stop and ask for more. This is where creating your elevator pitch is so important. This is one of the best ways to start the conversation.
I recommend keeping this pitch short so you keep their attention, unlike my very long sentence that I shared with you, because I can tell you from experience, it does not work. Here are a couple ideas:
Person: Man, I really like that shirt.
You: Thanks! This shirt actually helps keeps kids out of orphanages in Haiti.
Person: Wow, that shirt is so soft!
You: I know, right?!! There are actually 6 recycled water bottles in this shirt.
Once you’ve captivated them, they are all yours.
We hope this helps. Thank you from the bottom of our hearts for continuing to tell the Allmade story. We appreciate your support and would not be here if it wasn’t for you!
If you ever need help sharing the Allmade story with your customers or want ideas, we are here for you day and night. Email firstname.lastname@example.org