The face mask demand changes daily. More screen printing shops and promotional products distributors are starting to sell masks. Stay ahead of your competition. Here are three simple tips to help you be successful in the mask game.
LADDER YOUR OFFERING
Give your customers a good, better, best option and price them accordingly. Allmade clients who are most successful in selling the eco-friendly and fitted Allmask™ offer it as a premium option. Many of their customers appreciate the longer-lasting, fitted nose, and soft fabric of the mask, making the few extra dollars worth it.
PRINT IT SIMPLE AND MOCK IT UP
Offer to print on masks, but keep it simple and be proactive with client mockups. If you can, stick to a simple water-based ink print on lighter fabric. That’ll be the easiest to accomplish and can be done with a variety of Ryonet mask platen attachments. Haven't printed on masks before? Check out our video on how to screen print on masks. Also, we recommend being proactive in making mockups including customers' logos on the masks. The detailed mockup helps them visualize what they could do with the face masks and even pre-sell some items. Allmask™ landed in ASI and Impressions Magazine articles because we even went the extra mile and printed up some samples.
Many printers and distributors have been burned in the past month because they sold an order and couldn’t get the inventory. When someone decides they want a mask, that typically means they want it NOW. We recommend either to have the inventory on hand or have a guaranteed way you can get it quickly. We have live inventory and affordable expedited shipping options for bulk orders. As of May 8, 2020, we have plenty in stock. We will keep you updated if the situation changes.
Thanks for #poweringtheprint and helping to keep the world, its people, and this industry safe and sound! Feel free to reach out to me on social if you have any questions or ideas, or if you need any help. #feelyourimpact
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FACE MASK PRINTING RESOURCES
- Riley Hopkins Universal Face Mask Platen
- Action Engineering Single Face Mask Platen
- Green Galaxy Water-Based Inks
- How to Screen Print on Face Masks
- How to Make Your Own Face Mask Platen